Our Blog

Who is Lewis Moore?

  • Who is Lewis Moore?
Hair stylist, entrepreneur, Joico representative and salon owner.
Nick Baker from Ideal Digital Marketing interviews Lewis Moore to find out more about the man behind the name.

 

Nick:
Hi Lewis. I suppose I should start by asking how you got…
  • Who is Lewis Moore?
Hair stylist, entrepreneur, Joico representative and salon owner.
Nick Baker from Ideal Digital Marketing interviews Lewis Moore to find out more about the man behind the name.

 

Nick:
Hi Lewis. I suppose I should start by asking how you got…
  • Who is Lewis Moore?
Hair stylist, entrepreneur, Joico representative and salon owner.
Nick Baker from Ideal Digital Marketing interviews Lewis Moore to find out more about the man behind the name.

 

Nick:
Hi Lewis. I suppose I should start by asking how you got…
  • Who is Lewis Moore?
Hair stylist, entrepreneur, Joico representative and salon owner.
Nick Baker from Ideal Digital Marketing interviews Lewis Moore to find out more about the man behind the name.

 

Nick:
Hi Lewis. I suppose I should start by asking how you got…

Who is Lewis Moore?

Hair stylist, entrepreneur, Joico representative and salon owner.

Nick Baker from Ideal Digital Marketing interviews Lewis Moore to find out more about the man behind the name.

 

Nick:
Hi Lewis. I suppose I should start by asking how you got into hair and what the attraction of becoming a hair stylist?

Lewis:
I chose it because you meet a lot of people. It’s a really social profession. It’s great. You meet some really interesting people. You meet all different types and a mix of different types every day. One day is never the same in hairdressing.
I’ve been a hair stylist for about 30 years now. I just started off in a small salon in Cannock where I’m from, and then I went to work for a national company for three years. I then came back home, I went to work for Francesco Group for over 20 years.

Nick:
I assume you started at the bottom and worked your way up?

Lewis:
I started as a stylist there. I worked my way up to multiple franchisee with four salons in Streetly, Aldridge, Tamworth and Buxton were my four. I started originally with Francesco’s in Wolverhampton.
In 2012 I left Francesco’s and then set up Lewis Moore Salons in Sutton Coldfield. I became part of the European design team for Joico.

Nick:
Can you tell me more about Joico and what you do with them?

Lewis:
Joico is an American hair care brand. It’s owned by Shiseido, a Japanese cosmetics company. It’s all very much a niche market product. It’s all about healthy hair. There’s eight of us in the design team that represent the brand throughout the UK and Europe. We were travelling all over Europe and nationally as well teaching, doing brand shoots and shows.
Yeah, I do a lot of teaching nationally and internationally. Last year we travelled to Germany. We did a lot in the UK. The year before we went to Russia. It’s quite a lot really.

Nick:
Obviously you use and sell the Joico products in both of the salons?

Lewis:
We’re full Joico salons. Colours, all of the styling products, care ranges. We’re 100% Joico.

Nick:
You are in fact an award-winning stylist. Can you tell me more about your awards?

Lewis:
Yes, In 2010/11 I entered and won Midlands Hairdresser of the Year and the 30th British Hairdressing Awards. There’s six finalists in this region out of the whole of the Midlands. Then obviously you have a winner. I was lucky enough to win it once. Then we finalised last year as well. So that was a big year to be finalised for that as well. Hopefully we’ll win it again. We’d like to see many awards.

Nick:
Are you planning on entering again in the future?

Lewis:
I’d like to think so. Yeah, hopefully but we’ve got to see really. There are also a lot of of the other competitions the staff do and myself where we enter as a team. We do Trend Vision, the Wella competition. We do some NHF competitions. We’ve got a lot of competitions planned for this year to be honest.

Nick:
What does the future hold for Lewis Moore? What is your long-term vision?

Lewis:
The vision is to create a small group of salons, but quite personal but very professional. The salons have kind of a little bit of a boutique feel about them, not too corporate looking really. I want them to be aesthetically pleasing rather than having one size fits all for all of the salons.

Nick:
Both salons have a very modern feel but with out the high end prices.

Lewis:
Yeah, affordable luxury. That’s how I see it. Urban salons but with sophistication.

Nick:
The Sutton Coldfield salon has been open for a few years now and you recently opened your second salon in Streetly. Why Streetly?

Lewis:
As I’ve said Lewis Moore Salons was aimed at having a small chain. When the opportunity came about for the salon in Streetly, we sort of took that on board because it was a good area for myself. I’ve got history from working with Francesco Group in Streetly between the years so I have knowledge of the area and also a profile here.
I have an excellent the team in place and I want to grow that. I’ve got a new barbers so it’s a new venture for us here having a barber shop rather than just doing both ladies and mens. I am going to be offering wet shaves and stuff like that. It’s a more of a traditional barbers as well. We’re going down that route with it.

Nick:
So you’re always on the lookout for staff as well? What can they expect if they want to work at Lewis Moore Salons?

Lewis:
All our staff are trained with Joico. They all follow an extensive training programme that we provide for them as well. I look at people of all levels and experience. To be honest, as long as someone has got a willingness to learn, it doesn’t really matter. The problem is when people don’t want to learn.

Nick:
So can we expect another Lewis Moore Salons soon?

Lewis:
I’m always on the lookout. If the right one comes along, if the right opportunity comes along you take it.

Nick:
You’ve also been doing some Charity work (although you don’t like to talk about it!) Can you tell me more about that?

Lewis:
My staff and I do. In the Sutton Coldfield salon I do some wig work for the Teenage Cancer Trust. When the kids get cancer, the trust gives them wigs and they’re really crap. They provide standard wigs, human hair wigs, and we cut those wigs for the kids. It kind of makes them feel like they’ve got their own hair. I do a consultation and then cut and style the wig for them. They return it over a period of time and we’ll wash it and style it and stuff like that as well. That’s another service we offer to anyone, but we do that as a charity thing. I don’t do it for payment. It’s good

Nick:
Well thanks for taking time out to speak to me and all the best for the future.

Lewis:
Thanks. The same to you too.

Comments are closed.